{ Monthly Archives }
A recent experience with his own parents — he gave them a digital photo frame, which his mother unplugged, then called to tell him it was broken — was a reminder that what might seem obvious to someone who understands the latest technology might need to be spelled out to a customer.
While the Warren, N.J., company said it limited submissions to strippers 18 and older and was screening the clips to police their content before posting them, the campaign quickly drew criticism from people worried that it would attract teenagers eager to shed their clothes. Further, some nonprofits that work with homeless teens said they weren’t comfortable with the stunt … In response to the outcry, Virgin Mobile is giving the campaign a facelift, renaming it “Blank2Clothe.” Instead of taking their clothes off, viewers will instead be asked to do anything they want — juggling, singing or standing on their heads, for example — to trigger views and therefore, more clothing donations.
Before:
After:
Read more: Virgin Mobile Pulls Back Racy Campaign
Other stuff I recently wrote or chipped in on:
It’s not often I get to reference “Donnie Darko,” pig poop and Michael J. Fox in a single story: