Andrew LaVallee

@jack@webster


The school did its homework, confirming through his old tweets that he was originally from St. Louis and a fan of the local team.

Benjamin Akande, dean of Webster’s school of business and technology, then convinced Cardinals management to let Mr. Dorsey throw the pitch. Once the deal was sealed, Mr. Akande contacted Mr. Dorsey via Twitter with the invitation.

He quickly accepted and asked if he could tweet the news. Unsure if his IT staff was ready for the ensuing traffic surge, Mr. Akande asked him to hold off, he said. “We wanted to make sure that we could handle 1.3 million followers.” The microsite they created, webster.edu/jackatwebster, got thousands of visits and retweets shortly after Mr. Dorsey’s announcement…at game time, one of the first people Mr. Dorsey is likely to meet is Cardinals manager Tony La Russa, who dropped a fake-account-related lawsuit against Twitter in June. “It’s going to be a very engaging conversation, but I think it’ll be good-natured,” Mr. Akande said. “Tony knows Jack is coming.”

Twitter Co-Founder to Throw Opening Pitch in St. Louis

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Sun, September 6 2009 » Wall Street Journal

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